Choice and Mental Effort

Thinking is hard. In general, we don’t like to put forth mental effort when we can avoid it. Further, when we do exert mental effort, we tend to not like it. And yet… there are times when we actually enjoy doing the hard work of thinking through something. There are times when we may even feel we’ve entered into a flow state, where difficult tasks feel relatively effortless (1). How we feel about completing a task appears to be about more than just effort.

Reading Rates Among American Adults

…the amount of time Americans spend reading for pleasure has decreased, on average, 3% each year for the past 20 years. In 2004, when I graduated high school, 28% of Americans read for pleasure. I think I had a vague awareness of this at the time, and prior to reading this article if you had asked me how often people read for pleasure I would have guessed somewhere in that range. By 2023, however, that number had dropped to 16%.